Post by account_disabled on Jan 6, 2024 9:19:36 GMT
Nurture Your Customer Relationships ArticlesCustomer Experience (CX) by Digital Marketing Institute Customers are becoming more picky about where they shop. It's no longer about having the best marketing campaign, the biggest influencer, or the most well-known brand, for many, it's about transparency, value, sustainability, and most importantly, customer experience. 61 percent of consumers will pay at least 5 percent more if they know they will get a good customer experience according to an Emplifi report. This statistic should not come as a surprise to many businesses, particularly as they use digital channels to personalize and automate. Customers use comparison shopping engines to find the best deals, and sites like eBay to negotiate on price points where possible.
Yet at our core, what people want is a positive customer experience and a personal touch. WhatsApp Number If you’re worried that you’re not nurturing your customers properly, or think there’s more you could do to drive positive sentiment toward your brand, we’ve broken down 4 simple ways to turn your relationships into revenue generators: 1. Use Analytics to Create Personas The more you know about your potential customers, the more successful you will be at developing meaningful relationships. Gathering as much customer data as possible will allow you to build a detailed profile of your customer’s needs, preferences and key characteristics. This is often referred to as a customer or buyer persona.
Traditionally, customer personas include information on demographics, behavior patterns, motivations, challenges and goals. The number of personas you create will depend on how you segment your customer base. Because of online channels, the balance of power between businesses and buyers has shifted significantly. Customers are more empowered and self-sufficient, more inclined to turn to search engines and social media to carry out product research. So they are less susceptible to hard sells and one-way 'push' marketing messages that are more interruptive than influential. As more businesses understand this, they have focused on using analytics to inform a more effective approach – data-driven marketing is becoming a top strategic priority for many.